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RockinSocial

Let's rock your social

Objective

Using social media to boost brand awareness and encourage authentic conversations at ‘The Green Apple Tree’, establishing the restaurant as the premier Indian restaurant in Northallerton and surrounding areas. Offering authentic Indian cuisine in a friendly and homely setting. Ensuring sustainable growth and profitability.

The Green Apple Tree is a new local neighbourhood establishment that values its relationship with its community and authentic Indian cuisine. To carry this important core value over to its social media channels while expanding its footprint & reaching new ideal customers, we will focus heavily on creating & sharing strategic content intended to increase brand awareness & encourage authentic conversations.

Benchmarking Success

Our measures for benchmarking success will be focused around:

  • Creating brand awareness: Developing content that adds value, shares important information, entertains and engages The Green Apple Trees audience, increasing reach and brand visibility through strategic partnerships, and employing paid ads to target locals and those visiting the community.

  • Increasing engagement: Creating opportunities for authentic conversations with your audience by crafting compelling copy, using strategic calls to action, and organically employing native platform tools.

Your Custom Packages

A solid foundation to establish
your Social Media presence

£400 per Month

Management of up to
2 social media accounts

Minimum of 4 organic social media posts per week along with branded artwork to accompany posts

Standard monthly analytics review

Optional extras:

1. Influencer collaborations 
2. Content capture day(s)
organised with third-party supplier

For clients seeking to expand their Social Media footprint

£600 per Month

Management of up to
3 social media accounts

Minimum of 8 organic social media posts per week along with branded artwork to accompany posts

Management of social media ad account – ad costs covered by client

Advanced monthly analytics review

Optional extras:

1. Influencer collaborations 
2. Content capture day(s)
organised with third-party supplier

Our premium package
for maximum impact

£900 per Month

Management of up to
4 social media accounts

Minimum of 10 organic social media posts per week along with branded artwork to accompany posts

Management of social media ad account – ad costs covered by client

Community engagement, replying to customer queries, reviews and messages

In-depth monthly analytics review

Optional extras:

1. Influencer collaborations 
2. Content capture day(s)
organised with third-party supplier

Next Steps

Upon The Green Apple Tree’s decision to partner with RockinSocial, we will ask you to select your package, complete the onboarding process, and then embark on a journey to amplify your online presence and connect with your target audience. Here’s what that process looks like:

  • In-depth analysis of your current social media presence
  • Comprehensive market research to identify opportunities and challenges
  • Audience profiling to understand your target demographic
  • Tailored social media marketing strategy to align with your business goals
  • Content calendar planning to ensure consistent and engaging content
  • Strategy optimisation based on performance metrics
  • Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals
  • Regular monitoring and reporting on progress toward achieving these goals
  • Flexibility to adapt the strategy to meet evolving objectives
  • Implementation of the social media marketing plan, including content creation and scheduling
  • Engagement with your audience, responding to comments, and fostering community
  • Continuous performance evaluation and refinement of the strategy

Our Recommendations

Based on some initial marketing research, here are some key recommendations to enhance The Green Apple Tree’s social media presence:

Introduce a variety of content types, including video, infographics, and user-generated content, to engage a wider audience.

Foster two-way communication with your audience by responding promptly to comments and messages and actively participating in discussions.

 

Maintain a regular posting schedule to keep your audience engaged and informed.

Encourage your customers to share their experiences and content related to The Green Apple Tree.

 

Partner with local influencers to expand your reach and credibility.

Implement targeted ad campaigns to reach a broader audience and promote special offers and events.